a reimagined version of dior's pure poison campaign,

using light painting to emulate the sights and senses experienced when one is dying or poisoned,

an extension of the original campaign's 'poison apple' approach.


a communication of the exuberant freshness of evian's perrier through fluid light trails.


using light painting and focus alteration, in camera,

karl lagerfeld's sun moon stars is reintroduced through

imagery reminiscent of nebulae and wormholes.


in camera light painting is used to portray the burst of flavor and energy from wrigley's 5 gum.


inspired by genetically modified plants to become bioluminescent via jellyfish genes,  

gucci's flora fragrance becomes a bright beacon of light using the

fluorescent colors of the deep sea creatures.